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Fresh FM Young Hearts, Fresh Beats
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Ever since Fresh Air started with the Simba Packet Full of memories campaign; whereby listeners stood a chance of winning grocery, tech and clothing vouchers, by simply sharing their festive memories in the form a picture, we have been learning about all these amazing Simba flavors we’ve never heard of or tasted before.
As of March 2021, PepsiCo, the mother company that makes Simba Chips, decided to collaborate with their customers about which flavor to discontinue. They had to choose between Salt & Vinegar, Cheese and Onion or Simba All Gold Tomato Sauce flavor.
Simba discontinued its All-Gold Tomato Sauce flavored chips as South Africans voted the flavor out in the company’s Choose Me or Lose Me campaign.
However, there are new flavors worth exploring; Simba launched the Chakalaka and the Chili Biltong flavors. Simba also teamed up with the chicken fast-food chain, KFC, to bring its iconic spicy chicken Zinger Wings to life in a chip.
We will definitely be trying out these new flavors. Have you tried them yet? What do you think?
Written by: Paula Christoph