Ensuring African viewers get the content they need (By Tracy-Ann van Rooyen)
By Tracy-Ann van Rooyen, Executive Head of Content, Showmax. Content users today are living in a multi-platform world, constantly accessing information, entertainment and communication. The content they access shapes their worldview, and to a large extent, their perception of reality. The strategies that content providers consider starts with a deep understanding of who their audiences are and what they need. It’s not enough to simply entertain—we must deliver content that truly reflects […]