Live Games and 24/7 Basketball Programming to Power New NBA App Streaming Platform and Reimagined NBA TV
The National Basketball Association (NBA) (www.NBA.com) today announced a new multi-platform streaming offering and the reimagined NBA TV, which will offer nonstop basketball content and original programming starting Wednesday, Oct. 15. Accessible through the NBA App, the streaming platform and NBA TV will deliver a robust mix of live games, programming, highlights and original content, together serving as the home of global basketball. The Association, a new weeknight primetime “basketball-cast” featuring MJ […]